Prashant Sehgal |
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Prashant Sehgal
Vice President
Marketing Division
Nestar Pharmaceuticals
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The Vice President, Marketing Division at Nestar Pharmaceuticals Prashant Sehgal started his marketing career as a medical representative with the company in South Delhi in the year 2002. Prashant is a commerce graduate from Delhi University and has also done BBA (Honors) from Apeejay Institute of Marketing.
With his sheer passion towards work, interest in the pharma industry and ambition to grow as a leader, he became Area Sales Manager within couple of years of starting his career with the company. Within another year, he was promoted as the Regional Sales Manager and was in-charge of handling the entire Delhi market. His sharp selling and marketing skills, client servicing techniques and approach which he promises to pass on to his junior colleagues and new recruits, soon made him win the position of the Vice President-Marketing of the company.
Under his guidance and leadership, Nestor's products are being availed at leading healthcare institutions including Apollo, AIIMS, National Heart Institute among others. Prashant handles around 400 medical representatives and managers apart from recruiting new faces and also training them under his able leadership. He is also responsible for recruiting for overseas markets such as Tanzania, Kenya, Vietnam and Sri Lanka just to name a few.
Watching classical movies, interacting with people are among the hobbies of Prashant who is also an avid traveler. Probably it's his knack to get into people's minds by interacting more with them that has made him such successful in the marketing field in a short span of time.
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Nestor is catering to a burgeoning clientele in India and abroad with over 200 formulations of essential medicines covering the following dosage forms. The company has expanded its product portfolio in segments such as antibiotic, therapeutic, iron and vitamin etc. Prashant plans to augment the therapeutic product portfolio to cardio-vascular diabetic, GI, neuro, surgical, antibiotic, iron, vitamin and healthcare segments. Training has always been given the paramount importance in the Nestor family and Prashant maintains the highest standard of quality in terms of training and development. Attrition rate of the company is less than 5% yearly in the domestic market. The training includes 14-15 days of in-house training followed by a 15 day induction for managers, medical representatives (MRs) and other employees. Prashant always believes in in-house promotions through these training and development modules.
Nestor is Numero Uno in its segment when it comes to quality and has all the in-house facilities. While most manufacturing companies rely on third party manufacturers, Nestor does it itself completely. Research and development is a consistent activity at the company and its state-of-the-art R&D facility facilitates generics as well as innovative research for New Drug Delivery System (NDDS) and formulation development.
Prashant has certain future plans for the company which include making Nestor products available in every counter of the country, having a pan-India expansion by the end of 2012, creating a field force of 1000 people by the end of the year 2012 and finally bringing the company in the Top 50 pharma companies of India.
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